Microsoft interviews
AI, evidence and relationships in communications.
Use faster source work well
“we save hours and hours and hours of time.”
Frank X. ShawChief Communications Officer, Microsoft, at publication
Where should the saved time go?
Shaw describes using existing material to answer analyst questions. His reported time saving is not a measured company-wide average. What review or conversation needs the time?
ExampleA dashboard does not choose the response
“the data doesn’t necessarily tell you what to do.”
Frank X. ShawChief Communications Officer, Microsoft, at publication
Which fact changes the decision?
Monitoring can reveal an issue without settling the response. Which claim needs correction, and what new evidence would make you speak again?
ExampleKeep the conversation in the work
“The value we provide is so deeply embedded in relationships and understanding of relationships, both internally and externally.”
Frank X. ShawChief Communications Officer, Microsoft, at publication
What must people understand?
Relationships sit alongside the draft. How would you reach the missed shifts and check that employees can act?
ExampleLast reviewed



