CIPR interviews

“this guide will help practitioners use AI with confidence and stay accountable for the work they put their name to.”

“By signing the Venice Pledge, this group of global bodies demonstrate our commitment to ensuring AI enhances rather than compromises the integrity of public relations practice.”

“There is a very real need to not only harness AI tools effectively but to use this opportunity to assume a more strategic role.”

“Professional Capabilities such as ethical decision-making, being a trusted adviser to senior managers where judgement is required, and offering leadership, are not yet as amenable to AI applications.”