How Comms Interview checks its sources

Quotations: 55
Organizations: 13
Practice interviews: 5
Sources checked: Nov 11, 2026

What is real

Every quotation is copied from the organization’s own publication and links to it. The site’s build compares each one, word for word, with a saved excerpt of that page, and fails if a word differs.

Checked against the published text.
A date appears only when the publisher states one. The day we checked a page is never shown as its publication date.
No organization quoted here endorses this site or reviewed it.

What is invented

The practice interviews are original. Meridian and every number, record and person in them are fictional. They are not any employer’s real interview questions.

Who publishes this

Socratify AI publishes and sponsors commsinterview.com. Links to Socratify are marked as sponsored. Send a correction to hello@socratify.com.

Every source

CIPR

What hasn’t changed is our obligation to integrity, accuracy, and working in the public interest.Farzana Baduel, President, CIPR. CIPR publishes new best practice guide on Responsible AI Use in PR, Jun 10, 2026.
this guide will help practitioners use AI with confidence and stay accountable for the work they put their name to.Farzana Baduel, President, CIPR. CIPR publishes new best practice guide on Responsible AI Use in PR, Jun 10, 2026.
There is a very real need to not only harness AI tools effectively but to use this opportunity to assume a more strategic role.Anne Gregory, Co-author of CIPR’s AI in PR report. Humans Needed More Than Ever; New CIPR AI in PR report finds AI tools assisting with 40% of PR tasks, Sep 19, 2023.

PRCA

Its opportunities are significant, but so is our responsibility to ensure that its use strengthens public trust, supports organisational accountability and protects the integrity of our profession.Sarah Waddington, Chief executive, PRCA. PRCA AI Green Paper: Setting the Standard for Responsible AI, Undated.
The objective of this paper is not to advocate uncritical adoption, nor to present AI as a replacement for professional judgement.PRCA, AI Green Paper, Chapter 1. PRCA AI Green Paper: Setting the Standard for Responsible AI, Undated.

PRSA

AI is not managing the riskAndrea Gils Monzón, PRSA board member. S&T Live Recap: Ethics, Trust and the Human Role in AI-Powered PR, Undated.
We need to know how to analyze a narrative. We have to know how to pick out messages that are important and are going to resonate with the public.J.R. Hoeft, Member of PRSA’s Board of Ethics. S&T Live Recap: Ethics, Trust and the Human Role in AI-Powered PR, Undated.
Without this knowledge, the community of public relations practitioners risks omitting the essential human element it is meant to serve.Mark Dvorak, 2023 chair of PRSA’s Board of Ethics. PRSA Releases Guidance on Artificial Intelligence, Nov 20, 2023.

Page Society

One of the most important emerging skills is knowing how to challenge AI-generated outputs.Karina Frayter, Flix North America; Page Society member, personal view. The Hidden Risk of AI: The Illusion of Expertise, Oct 20, 2026.
For activities such as narrative development, change communication, and crisis response, consider requiring a human first draft.Karina Frayter, Flix North America; Page Society member, personal view. The Hidden Risk of AI: The Illusion of Expertise, Oct 20, 2026.
AI may help a communications team move faster. But if it does not make the business clearer, smarter or more effective, then it is not meeting the threshold we should be aiming for.Michael Neumeier, Chief executive, Arketi Group; Page Society member, personal view. CCOs Have Earned Influence. Now Comes the Harder Part., Jul 21, 2026.

PRCAI

Recognise the limitations of AI and the importance of human judgment in complex PR situations.PRCAI, Guideline 3: AI Implementation in Public Relations Consultancies. Client-Consultancy Partnership Charter and Guidelines for Code of Conduct, Guideline 3: AI Implementation in Public Relations Consultancies, Undated.

IoIC

However, for AI to deliver its full benefits, it must be implemented with trust and ethical responsibility at its core.IoIC, AI Ethics Charter launch. IoIC Launches AI Ethics Charter for Internal Communicators, Undated.

Government Communication Service

AI tools can help communicators to get the right message, to the right audience at the right timeSimon Baugh, Chief executive, Government Communication Service (2023). Simon Baugh's speech to the OECD, Feb 8, 2023.
Citizens should be able to trust what they read from official government channels.Simon Baugh, Chief executive, Government Communication Service (2023). Simon Baugh's speech to the OECD, Feb 8, 2023.

Barnsley Hospital NHS Foundation Trust

Seek out, draft and obtain approval for weekly stories, creating versions for external and internal communications channelsBarnsley Hospital NHS Foundation Trust, Communications and Media Officer job advert. Communications and Media Officer (NHS Jobs advert C9163-1074E-08-25), Undated.
Handle complex media enquiries and support reputation managementBarnsley Hospital NHS Foundation Trust, Communications and Media Officer job advert. Communications and Media Officer (NHS Jobs advert C9163-1074E-08-25), Undated.

Unilever

You'll enjoy working with people, asking questions, solving problems and turning complex information into clear and engaging communications.Unilever Careers, Industrial Placement in Communications and Corporate Affairs (CCAS). Industrial Placement in Communications and Corporate Affairs (CCAS), Undated.