PRSA interviews

“AI is among the most significant advancements we’ve faced in recent history and will revolutionize how we approach our jobs.”

“Without this knowledge, the community of public relations practitioners risks omitting the essential human element it is meant to serve.”

“This updated resource ensures practitioners have the tools and perspective to harness AI ethically — keeping the human element at the center of communication.”

“We need to know how to analyze a narrative. We have to know how to pick out messages that are important and are going to resonate with the public.”